Although I have written about the Embedded Metadata Manifesto previously a few months ago, a recent CNET piece talks about permanent metadata here.
In it they restate that the International Press Telecommunications Council (IPTC) in London, the American Association of Advertising Agencies (4As) and the Association of National Advertisers (ANA) have banded together to take the issue of data persistence one step further by proposing that permanent metadata be applied to images, text, audio and video files.
The piece raises important questions such as when cameras, mobile phones and other devices evolve to include more and more specific information embedded into files that they create, what are the ramifications of having identifying information included in every single digital file?
The manifesto is at present just a document but raises an important discussion about the sort of information being stored within metadata, and that your content-creation devices are probably capturing more data than you think.
No comments:
Post a Comment