Even though a tweet is 140 characters or less, the metadata (see chart here) attached to a tweet tracks much more. From standard issue items like the date created, a unique ID, whether the user has geo tracking enabled, how many followers the user has and many other things.
Most notably, however, is the fact that all the metadata surrounding your succinct missive can be sifted and mined for marketing purposes. Companies like Gnip standardize and analyze data from social media sites like Twitter and Facebook.
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