Here is a simple guide to maximizing metadata when self publishing online. Joel Friedlander, veteran writer/book designer/publishing acumen presents a concise overview of e-book metadata and then delves into how to use keywords with particular metadata fields to create a "secret sauce" that becomes the search-related verbal key to your book's discoverability online.
Taking it one step further, an author might perform some similar searches on similar items to amass relevant keyword ideas and then edit and customized based on their particular work. Another powerful point that Joel makes is that you can always go back to refine the keywords over time to better sell your content.
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